Marketing the Museum
This one-day course is designed for entry-level museum practitioners who wish to learn more about marketing the museum.
What is marketing? We learn what marketing is and branding is and gain an understanding of the marketing environment. We examine the importance of developing products/services appropriate to specific audiences and the importance of creating a marketing plan.
Agenda
Theme 1: Introductions
Theme 2: What is marketing?
Theme 3: What is brand?
- Identifying the Secret Behind Successful Brands
- Brand Value Proposition/Promise
- Brand Equity
Theme 4: Identifying Our Audience
- Introduction to Segmentation
Theme 5: The Marketing Plan and Relationship to Brand
- The Brand Value Promise and Product Development
- Marketing for Your Museum – Summary and Reflections
Theme 6: Wrap up and Review
